Beijing Oriental Dragon Culture Development
Center was founded in 1997. It is specially engaged in
producing, publishing and marketing of books and audiovisual
products (VCD, DVD, CD, CD-ROM, tapes, etc.), and has
energetically developed a series of training programs.
Adhering to the principles of ¡®taking honest and
sincerity as the basis, holding realistic and pragmatic
spirit, keeping unity and innovation¡¯, the company creates
three theories of business culture: the business image
theory, the famous brand and quality products theory, and
the colleague cooperation theory.
The business image theory
To build up company with cohesive force, to
operate company by innovation, to project company with great
foresight, and to prosper company with vigor and vitality.
As a united and vigorous team with rigorous and
enterprising spirits, we not only has young people with
soaring aspirations, we also have experienced experts and
advisers, as well as energetic backbones who are forming
links of the whole company.
We focus on the research and development of local
products as well as on foreign communication and
cooperation. Aiming to broaden Chinese consumers¡¯ outlook,
we build up close cooperating relationship with foreign
companies, such as Wendy Pye Publishing Ltd., DeAGOSTNI,
Gryphon House Ltd., etc.
After the entry of WTO, Chinese economy has
gradually integrated into world economic system. Our company
has completely connected with the international track and is
utilizing world-advanced theories to operate the business.
We are expecting wider international cooperation to bring
you into extensive Chinese market and spread Chinese culture
to every corner of the world at the same time.
The famous brand and quality products
To develop quality products with social
responsibility, to produce quality products with humanities
and conscience, to present quality products with global
concepts, and to operate quality products with marketing
At present, the company has presented hundreds of
books and audiovisual products with distinguishing
characteristics and high quality. Its great success in
English education and preschool education has been highly
reputed by consumers and experts, and achieved social effect
and economic returns at the same time.
The company owns its own website ¨C Oriental
Dragon Net (www.dflr.com.cn), which is used to build up
brand and present products. By which the company can keep
good relationship with other mediums and win support from
them. For instance, China Central Television (Magic Box used
to be broadcasted in the program ¡®Foreign Language Teaching
and Learning¡¯ in CCTV-10, which is a science and education
channel of the central television.). Besides, the company
also keeps close relationships with periodicals, like
Parents¡¯ Bible, Preschool Education, Infant Pictorial, Child
Pictorial, Children, Parental Care, and Mummy and Baby, etc.
The colleague cooperation theory
To seek cooperation with realistic and pragmatic
spirit, to develop cooperation with real knowledge and
penetrating judgment, to develop cooperation in win-win
situation, and to continue cooperation for perpetual
Oriental Dragon flies upward from China to the whole world!